In this post we discuss how to pick a domain name for your Amazon affiliate website, while it might sound simple people often make fatal mistakes that set them back months.
Here are 8 tips to make sure you pick a great domain name for your Amazon affiliate website.
Pick a domain name that your users will remember. The best type of web traffic is repeat visitor traffic because its free to acquire and there is a high level of preexisting trust for your brand. By picking a catchy / funny / memorable domain name you are more likely to get repeat visitors.
Let's look at some simple examples of great domain names for Amazon affiliate websites.
ThisIsWhyImBroke.com and ShutUpAndTakeMyMoney.com are both great examples of websites that have catchy fun names visitors will remember.
If you pick a domain name like BestCheapShoeReviews.info many visitors (especially tech savvy ones) will question the legitimacy of this website. When they seem this appear on Google for their search query they may just skip it all together. If they do click through from Google they'll scrutinize your content more if your domain name looks spammy. This scruitany and suspicion can result in less click through to Amazon from your website as people can be wary about clicking anything on a website they don't trust.
If your Amazon affiliate website is targeting UK Amazon sales only then it makes sense to buy a .co.uk or .uk domain name. You can purchase a .com and set the geographical targeting to UK in the Google webmaster tools however its not instant and having a .com appear in the SERPs might put some UK users off compared to other websites in the SERPs that are .uk or .co.uk.
People new to website building and Amazon affiliates often don't realise that when you buy a nice cool domain like a .ceo for $1 a year later when it comes up for renewal it might renew at $300+. You can ask the registrar first before purchasing or read the small print. Another safe bet is to just stick to the normal TLD's like .co.uk or .com or .net.
For some Amazon niches such as ones targeting young men when you pick a domain name that you want people to remember there is an urge to make it almost offensive so that people remember it. For example "ScrewSavingYourMoney.com". Its fun, catchy and memorable. However having words such as screw can be against the Amazon affiliate terms of service so you may find that you make your first few sales then that sweet payout day comes around only for you to receive the dreaded "your account as been terminated for breaking the Amazon affiliate terms of service" email.
A tip similar to the above. When you buy your dream domain name make sure it doesn't contain any words that might get you sued. For example if you buy a domain name that contains the brands Google or Microsoft for example "BestGoogleTips.com" then expect a letter from a Google lawyer pretty quickly. It might not even get to that point. The domain registrar will probably just take the domain off you once Google complains.
When you pick your domain name you can get a head start in terms of search engine optimisation by making sure that it contains some of the keywords you'll be targeting. The reasons for this is that it helps Google understand what your website is about and you'll also get these keywords in any brand backlinks to your website.
For example if you were to pick a domain name called "RockingGuitars.com" then your brand backlinks will have the keyword "Guitars" in. This anchor text helps Google understand what your website is about and what OTHER websites think its about. This will help boost your website for search queries that contain the terms "Guitars".
A small mistake that we often see people make is buying a domain name that contains words where two of the same letters join. Our example above "RockingGuitars.com" sounds great and its great that its got our main keyword is in it however if its ever spelt lower case then it will look a bit odd. For example "rockingguitars.com" because of the two G's joining it makes it harder to read the individual words in the websites brand name.
It's not a massive deal but every little gain helps when building a successful Amazon affiliate website.
We hope you've enjoyed reading our tips on how to pick a great domain name for your Amazon affiliate website. As you can see there is more to just rushing out and buying the first domain name you can get your hands on. Take your time and find one that works for you because it can be very difficult and costly changing domain name after your Amazon affiliate website is live and making you money.
If you feel like this post would help other Amazon affiliates we'd love a share!
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