In this post we discuss the advantages of using expired domains over normal fresh domains and we'll show you the various methods of finding great expired domains to give your Amazon affiliate website a kick start.
Let's cover each of these in more detail.
Expired domains are simply domains that have not been renewed by their owners. This can be for many reasons such as a business has failed, the domain has an SEO penalty (we'll cover this in more details), a blogger that simply no longer wants to blog or even a death of a webmaster.
Once they expire they enter a grace period where the original owner can buy the domain back at a more expensive price but after the grace period expires they either go to auction or are just "deleted" where anyone can now buy them using the normal way you'd buy a domain through a domain registar.
You'd start your new Amazon affiliate website on an expired domain for several reasons.
Let's cover those in more details.
Most SEO experts agree there is a Google sandbox or at least a set of Google ranking factors that make it feel as if there is a sandbox at play in the Google rankings. By using an expired domain you can skip the ranking restrictions Google applies to new domain names. Depending on your niche Google can sandbox you for 3-6 months so this advantage is pretty cool!
The number one reason people use expired domains for their new Amazon affiliate websites is that they get all the backlinks and in turn link juice that the expired domain possessed before it expired. Some expired domains that go to auction can have 4000 plus referring domains. With all this link juice you are sure you rank higher on Google and you can target more competitive keywords such as keywords with buying intent like "best blenders" etc.
Getting links naturally is very hard these days, especially to Amazon affiliate sites that are created with the sole purpose of selling Amazon items. People guard their link juice like its gold. It's almost like a new web currency. If you were to buy these links it would cost way more than the expired domain and it would look highly unnatural to Google and you risk receiving a penalty and being deindexed from Google.
If your expired domain name is in a similar niche to your new Amazon affiliate website then getting some referral traffic through the expired domains backlinks is an added bonus. Plus when your backlinks get natural traffic through them it makes everything look more natural.
When we say referral traffic we're talking about people clicking your expired domains backlinks from the website they are placed on and ending up on your new Amazon affiliate website.
When buying expired domains for your Amazon affiliate website (or any website actually) you have three main options.
When buying expired domains for your Amazon affiliate website here is a list of key points to help you secure a great domain.
We hope this short post has given you an idea of how expired domains can be used to give you a head start in the SERPs against your competitors. They come with a price (either money or time scraping) and some small risks as its considered gray hat SEO but they can easily be worth it once that sweet Amazon affiliate commission comes rolling in from day one!
If you feel like this post would help other Amazon affiliates we'd love a share!
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